Blue Sky & Water Brand
Blue Sky & Water offers luxury home and yacht rental to discerning clientele. The objective was to capture what the company really offered. Freedom from the daily grind, fresh air and ocean, an opportunity to revel in life with friends and loved ones. It needed to present as professional, but uplifting. The logo blends imagery of a sea bird, an Osprey, with outstretched wings, the prow of a ship, and ocean waves. The text rises above the mark like a sunrise.